Co-findr Case Study

Co-Findr Logo

Fastest Way to Find Your Ideal
Co-Living Space

Co-Findr Main Thumbnail

Role & Responsibilities

Timeline: May 2024 – Jan 2025

Role: UX Researcher & Lead UI Designer

As Lead UI Designer, I worked with product managers and developers to improve the user experience of Co-FIndr. I supported user research, created personas, mapped user journeys, designed the interface, and ensured a smooth experience across devices.

Project Summary

Co-Finder is a mobile and web platform designed to help users quickly and intelligently find the ideal co-living space based on their lifestyle, budget, and social preferences. It leverages AI-powered recommendations, psychographic profiling, and real-time availability to simplify the search and booking process.

Problem Statement

Students, young professionals, and travelers looking for flexible,short and long-term accommodation often face a frustrating and time-consuming search for the ideal co-living space.

Objectives

Co-Findr simplifies finding and booking co-living spaces with AI-powered personalized recommendations based on lifestyle, budget, and community preferences. Targeting students, young professionals, and remote workers, it offers features like real-time availability, psychographic profiling, and co-guest communication. The platform bridges the gap between technology and community-focused living, providing a trustworthy and engaging experience through personalized onboarding and a smooth guest-host ecosystem.

User Research

(QualitativeĀ Research – Why) – User Interviews

Understand users’ pain points, expectations, and needs in-depth.

(Quantitative Research – What) – Surveys

Gather statistical data to support insights, helping to understand the broader user base’s habits and preferences.

Target Audience:

Students, young professionals, and travelers from India who are looking for co-living spaces.

Through social media (Instagram, LinkedIn, Facebook groups), co-living platforms, and word-of-mouth.

Demographics:

Asking about age, occupation, location, and living arrangements.

Current Experience:

User Goals:

Pain Points:

Survey Distribution:

Distribute the survey across different platforms like WhatsApp groups, LinkedIn, co-living spaces, and digital nomad communities.

Targeted for a sample size of at least 50-100 respondents to get diverse perspectives.

Demographics:

Age, occupation, city, length of stay in co-living spaces, etc

Searching Habits:

Pain Points:

Desired Features:

Interview Outcome

Frustrations:

ā€œ Spent hours searching for the right space, but the availability is never up-to-date. I often find listings that are already booked or have incorrect informationā€

“There’s no central platform that consolidates everything in one place. We have to use multiple websites or apps, which takes up a lot of time.”

Goals:

ā€œ I want a place that is affordable but also comes with amenities like high-speed Wi-Fi, a community feel, and proximity to my office.ā€

Survey Outcome

Challenges :

42%

Respondents mentioned that availability and outdated listings were their biggest issues.

35%

Said they were frustrated with the booking process (multiple steps and unclear payment systems)

Preferred Features:

65%

Wanted real-time availability.

58%

Wanted personalized recommendations based on budget and preferences.

50%

Were looking for community features such as events or networking opportunities.

User Persona

Arjun Deshmukh

Age : 28

Occupation : Software Developer

Location : Pune, India

Tech Proficiency : High

Education : B.Tech in Computer Science

Income : ₹14,00,000/year

Lifestyle : Urban, Tech-Savvy, Community-Oriented

Background:

Arjun moved from a small town to Pune for work and is now looking for a co-living space that suits her professional and social life. He enjoys exploring different cities, networking with like-minded individuals, and values a balanced life between work and personal time. Arjun is tech-savvy and prefers digital solutions for managing daily tasks.

Goals:

Frustrations:

Technology & Preferences:

How Co-Findr Solves Arjun’s Needs:

“I want a co-living space that not only suits my work needs but also connects me with like-minded individuals. I don’t want to waste time jumping between apps; I need a seamless, personalized experience that feels like home.” – Arjun Deshmukh

Competitor Analysis

FeatureZolo StaysStanza LivingNestAwayColiveCo-Findr
AI-Powered Personalized MatchingāŒāŒāŒāŒāœ…
Real-time Availabilityāœ…āœ…āœ…āœ…āœ…
Community-focused Livingāœ…āœ…āŒāœ…āœ…
Flexible Booking Optionsāœ…āœ…āœ…āœ…āœ…
Co-guest CommunicationāŒāŒāŒāŒāœ…
Psychographic Profile-Based OnboardingāŒāŒāŒāŒāœ…
Property Type Filters (2BHK, Villas, etc.)āœ…āœ…āœ…āœ…āœ…
All-inclusive Pricing (Amenities, Utilities, etc.)āœ…āœ…āŒāœ…āœ…
Mobile-First Experienceāœ…āœ…āœ…āœ…āœ…
Cross-Platform Integration (Web/Mobile)āœ…āœ…āœ…āœ…āœ…
Seamless Guest-Host EcosystemāŒāŒāŒāŒāœ…
In-app Community EventsāŒāœ…āŒāŒāœ…

Journey Map

Stage

Action

Thoughts

Emotions

Pain Points / Opportunities

Awareness

Arjun realizes he needs a co-living space for work and socializing.

ā€œI need a space where I can be productive, but also socialize.ā€

Slightly overwhelmed, uncertain

Difficulty finding spaces with a balance of work and social.

Consideration

He searches Co-Findr, applying filters for work-friendly features.

ā€œI hope I can find something that has both privacy and community.

Cautious, hopeful

Many options with no balance between work and socializing

Decision

He narrows down choices based on reviews and user feedback.

ā€œThis looks good. I just need to make sure the internet is fast.ā€

Optimistic, stressed

Inconsistent quality of reviews; unclear internet info.

Booking

He books the space using Co-Findr’s simple process.

ā€œI hope the process is quick and easy.

Relieved, satisfied

Complicated booking forms on other platforms.

Post-Booking

Arjun communicates with the host to finalize details.

ā€œI just want to make sure the space matches the listing.ā€

Anxious, ready for the move

Lack of in-app messaging or quick host communication.

Solution

Based on the research we went through final refined ideas for the Co-Findr platform. These ideas integrate uniqueness, focus on user personalization, and leverage key differentiators that can elevate the user experience.

Ai- Powered

AI-Powered
Personalized Recommendations with Psychographic Profiling

Alert

Real-Time
Availability with Dynamic Notifications

Community Engagement

Community
Engagement Features with Matchmaking.

Information architecture

information architecture copy

User Flow

Co-Finder user flow

Wireframes

Wireframe

UI Component and Variant

New UI Component and Variant

Splash Screen

Co-Findr splash screens are designed to create an engaging first impression, featuring clean, vibrant logo animations and a smooth transition through the onboarding process. This sets a user-friendly tone, making users feel comfortable and excited to begin their journey.

Co-Findr Splash Screens

Psychographic Profiling Mobile/ Desktop

Psychographic profiling UI screens in Co-Findr guide users through a personalized selection process, collecting preferences on environment, space type, community vibe, and leisure activities. This helps generate co-living space recommendations based on lifestyle, ensuring a perfect match for each user’s needs and personality.

Psychographic Profiling
UI Screens Psychographic Profiling

Mobile / Desktop Home Screen

A user friendly home screen that welcomes the user, shows AI-picked co-living spaces, quick filters, top matches, and nearby areas—all in one easy-to-navigate view.

co-findr home screen

Header

Build engagement and highlight community-driven nature.

Search Bar

Centralized input for discovering spaces by keyword, location, or preference.

AI Recommendation Card

Leverage AI to increase conversion by offering a high-match option quickly.

Quick Filters

Enable fast filtering based on key preferences without opening the search page.

Top Picks For You

Present personalized high-match listings upfront for quicker booking decisions.

Popular Neighborhoods

Help users explore listings by multiple popular locations.

Start Your Search CTA

Encourages active browsing and redirects to detailed filter/search interface.

Navigation Bar

Provides core app navigation to streamline user journey across the platform.

Home Screen Co-Findr
AI Features
AI Features

Who You’ll Be Sharing With

Co-Livers

You’ll be sharing the space with 4 remote workers and the host.

Experience comfort and convenience, effortlessly.

Amenites
Web Hero Section co- findr

How It Works

Personalized AI Matchmaking

Personalized AI Matchmaking

Our system recommends co-living spaces based on your personality and lifestyle.

Seamless Booking

Seamless Booking

Confirm your booking and get ready to move into your new home.

Community-Focused

Community Focused​

Live with like-minded people in a peaceful, professional, or social environment.

Search Result Mobile / Desktop

The Co-Findr results screen lets users browse co-living spaces with filters, photos, rent, and lifestyle match. Each card shows key details and a ā€œView Detailsā€ button, while the bottom menu makes navigation easy.

Tranquil Homes co-findr
Madhuban Villa co-findr
Sai Serene co-findr

Space Details / Booking / Payment Success / Connect Co-Guest

Co-Findr takes users from discovery to booking with ease—view space details, book your stay, get instant confirmation, and connect with co-guests for a social living experience.

Booking

Log in - Sign up : Mobile / Desktop

Co-Findr’s login/signup is quick and easy on both mobile and desktop, with OTP-based access via phone or email—so users can start exploring instantly.

User Profile ,Setting - Host Onboarding & Dashboard

The Profile and Settings screens let users manage their account, view bookings, and customize app preferences. For hosts, the Onboarding and Dashboard provide easy setup, listing management, and real-time insights to track bookings and guest interactions.

co-findr profile

Usability Testing & Key Takeaways

Usability Testing

10

Testers used prototypes

92%

Completed booking without help

60%

Liked AI onboarding

Feedback led to clarity in match score & guest chat features

Key Takeaways

Personalization increases trust

Guest previews improve comfort

Community engagement encourages retention