PrepPro – a mobile-first exam preparation platform designed to help students discover, compare, and enroll in exam prep courses (online and offline), track personalized study goals, and stay motivated with dynamic feedback and mental wellness integration.
🧩 Role & Responsibilities
Timeline: November 2023 – April 2024 Role: UX Researcher & UI Designer
I collaborated closely with product managers and developers to shape PrepPro’s user experience. My focus was on conducting user research, defining behavior-driven personas, mapping user journeys, contributing to the interface design, and crafting adaptive flows.
Problem Statement
Most exam aspirants struggle with scattered study tools, unclear next steps, and course options that feel unreliable. This often leads to confusion, low motivation, and early drop-offs.
🎯 Objectives
Help users easily discover and compare exam prep options (online / offline).
Increase user engagement through goal tracking, reminders, and feedback.
Reduce overwhelm by offering a structured, personalized learning flow.
Improve decision-making via transparent institute & course comparison.
Support user motivation and mental wellness during exam prep.
🔍 User & Market Research
🎯 Research Goals
• Understand how aspirants currently prepare for competitive exams.
• Identify pain points in course discovery, goal tracking, and study engagement.
• Uncover motivational triggers, emotional blockers, and decision-making factors.
• Benchmark existing solutions to identify feature gaps and innovation opportunities.
📌 Key Insights & Pain Points
🥊 Competitive Analysis
We analyzed 5+ popular exam prep platforms, including Unacademy, Testbook, BYJU’S, Adda247, and Toprankers, to identify usability gaps and opportunity spaces.
👤 Personas
Using qualitative insights and survey patterns, we built 3 key personas
🧩 Affinity Mapping
We used affinity mapping to organize insights from user interviews, surveys, and usability sessions. This helped us identify recurring patterns and focus areas based on real user behavior.
💡Ideation
We explored ideas based on real struggles faced by aspirants across 50+ competitive exams. These were grouped into themes like structure, motivation, and trust — and each concept was tested for clarity, usefulness, and relevance across different prep journeys.
