🙋‍♂️ Dive into My Journey

UI/UX is not just about
making things look pretty — it's about creating an experience that's easy for the user to understand

I simplify problems to deliver clear,
goal-driven, and impactful user solutions

uxbypp

Prasad P.

UI/UX Designer

Hello, I’m  Prasad UI/UX Designer with 5+ years of experience. Before this, I worked in Brand Design for 8+ years.

My design journey started with Graphic Designer – from there I understood the basics of visual communication. Then I moved to Brand Design, where I worked on logos, visual identity and branding strategies.

But over time, I realized one thing — design isn’t just about making things look good, it’s about making them functional. Whenever I used an app, I’d think, ‘Why is this so easy?‘ or ‘Why is this so frustrating to navigate?’ That’s when my curiosity about what makes a design work (or not) really grew.

This curiosity led me to UI/UX design. I realized this field combines my two passions — visual design and creating seamless, user-friendly experiences. Good design is not just about how it looks, but how easily someone can use it.

Taking the shift was not easy, but it was necessary. UI/UX design gives me the opportunity to create solutions that make people’s lives a little easier. When a user gets his work done easily using your design – that is the real reward

user research

User Research

Wireframing

Wireframeing

Prototyping

Prototyping

Interaction Design

Visual Design

User Testing

User Testing

Design Systems

Figma

Sketch

Branding

Experience

I’ve worked across industries, focusing on smooth user experiences, clear brand identity, and designs that simplify tasks.

Lead UI-UX

SD Enterprises

April 2024- Present (Project Base)

UI-UX Design Lead

Optimist Brand Design

June 2020-Mar 2024

Creative Head

Optimist Brand Design

June 2009-Mar 2020

Sr.QA. Designer

Affinity Express

July 2007-Mar 2009

Suvastu Advertising

Graphic Designer

2006-2007