DashOps β The Smart Dashboard for Seamless Store Operations
Project Summary
DashOps is a role-based dashboard solution built to simplify and streamline retail operations for vendors, customer support teams, and operations managers. From fragmented workflows to disjointed data, DashOps brings clarity, speed, and control to every corner of store management.
Client
Internal Project
Timeline
Internal 6 Weeks (Research to Prototype)
Tools
Figma, Notion, Google Sheets, Miro
Team
2 UX Designer, 1 Product Owner, 2 Developers
Design Goal
Create a role-based dashboard that simplifies day-to-day operations for vendors by centralizing orders, inventory, returns, and analytics.
Reduce task time by 40%
Monitor performance: sales, ratings, returns
Track and resolve orders and complaints
Manage inventory and logistics
Deliver actionable insights per role β in real time
Stakeholders & User Roles
Role
Vendor
Support Staff
Admin
Description
Manages listings, orders, and customer issues
Tracks logistics and inventory performance
Reviews vendor performance, enforces policies
The Problem
Vendors and their support teams currently navigate:
Scattered tools: Inventory, complaints, and orders exist in silos
Manual workflows: Excel sheets, email chains, and slow escalations.
Lack of focus: No single view of what needs urgent attention
βI miss returns sometimes because they’re buried under filters.β β Support Staff
βI donβt know what to focus on first each day.β β Vendor
Research Insights
Vendors constantly switch tabs to track returns, inventory, and sales
Support teams waste time retyping responses and searching complaint history
Operations managers rely on manual stock updates via Excel
User Persona
Based on Research & Real Use Cases)
Ramesh
Marketplace Vendor (Electronics)
Age
Age
Location
Pune
Tech Skill
Medium (uses laptop and mobile app)
Pain Points
β’ Canβt see overall performance in one glance
β’ Often misses delayed dispatches and pending return approvals
Goals
β’ See actionable items daily
β’ Track product-wise performance
User Flow - Vendar
Task: Resolve a Return Request
Goal: Check a return request, validate it, and approve/reject it.
Typography & Color
A clean, modern font optimized for digital interfaces β to ensure exceptional readability and visual consistency across the platform.
Inter
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Orange
warm, inviting color that reflects energy and creativity. It will help the dashboard feel dynamic and engaging.
Soft Cream
The cream color lightens the overall design, making it easy to read and navigate. It works well as a background for smaller elements or notifications.
Order Dashboard
Gives vendors a clear, real-time view of all their orders β from new to completed. It helps manage statuses, payments, and customer info quickly, making daily operations faster and more organized.
Products Dashboard
A centralized dashboard for vendors to manage product listings, track stock levels, and monitor sales performance β all with real-time insights and quick actions to keep inventory updated and optimized.
Returns Dashboard
A dedicated dashboard to manage product returns efficiently β track return status, analyze trends, process refunds, and reduce return rates with actionable insights.
Analytics Dashboard
A powerful analytics dashboard that gives vendors a clear view of sales trends, product performance, customer behavior, and revenue channels β helping drive smarter, data-backed decisions.
Messages Dashboard
A smart messaging hub that lets vendors manage customer and supplier conversations, share quotes, send catalogs, and respond faster β all in one organized view.
Customer Management Dashboard
A centralized dashboard to view, segment, and manage all customers β track activity, purchase value, and connect instantly for promotions or support.
Now we have a streamlined dashboard that users trust, improving daily task efficiency by 45% and reducing resolution time by 60%
KPI
Task Completion Time
Return Resolution
Interface Confusion
Before DashOps
Avg. 2.5 hours/day
2β3 days
High
After DashOps
β 45%
β 60%
8/10 users rated βvery clearβ
Project Result
The final DashOps dashboard delivers a seamless, role-based experience that helps vendors, support teams, and managers manage store operations faster and smarter β all from a unified interface.