Dashops Case Study

DashOps logo – bold orange and brown brandmark for vendor dashboard SaaS platform.

DashOps β€” The Smart Dashboard
for Seamless Store Operations

Project Summary

DashOps is a role-based dashboard solution built to simplify and streamline retail operations for vendors, customer support teams, and operations managers. From fragmented workflows to disjointed data, DashOps brings clarity, speed, and control to every corner of store management.

Client

Internal Project

Timeline

Internal 6 Weeks (Research to Prototype)

Tools

Figma, Notion, Google Sheets, Miro

Team

2 UX Designer, 1 Product Owner, 2 Developers

Mockup of DashOps vendor dashboard UI displayed on a floating screen, showcasing a role-based SaaS interface for order and inventory management.

Design Goal

Create a role-based dashboard that simplifies day-to-day operations for vendors by centralizing orders, inventory, returns, and analytics.

Reduce task time by 40%

Monitor performance: sales, ratings, returns

Track and resolve orders and complaints

Manage inventory and logistics

Deliver actionable insights per role β€” in real time

Stakeholders & User Roles

Role

Vendor

Support Staff

Admin

Description

Manages listings, orders, and customer issues

Tracks logistics and inventory performance

Reviews vendor performance, enforces policies

The Problem

Vendors and their support teams currently navigate:

Scattered tools:
Inventory, complaints, and orders exist in silos

Manual workflows:
Excel sheets, email chains, and slow escalations.

Lack of focus:
No single view of what needs urgent attention

β€œI miss returns sometimes because they’re buried under filters.” β€” Support Staff

β€œI don’t know what to focus on first each day.” β€” Vendor

Research Insights

Vendors constantly switch tabs to track returns, inventory, and sales

Support teams waste time retyping responses and searching complaint history

Operations managers rely on manual stock updates via Excel

User Persona

Based on Research & Real Use Cases)

Ramesh

Marketplace Vendor (Electronics)

Age

Age

Location

Pune

Tech Skill

Medium (uses laptop and mobile app)

Pain Points

β€’ Can’t see overall performance in one glance
β€’ Often misses delayed dispatches and pending return approvals

Goals

β€’ See actionable items daily
β€’ Track product-wise performance

User Flow - Vendar

Task: Resolve a Return Request

Goal: Check a return request, validate it, and approve/reject it.

Typography & Color

A clean, modern font optimized for digital interfaces β€” to ensure exceptional readability and visual consistency across the platform.

Inter

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1234567890..!@#$%^&*()

Orange

warm, inviting color that reflects energy and creativity. It will help the dashboard feel dynamic and engaging.

Soft Cream

The cream color lightens the overall design, making it easy to read and navigate. It works well as a background for smaller elements or notifications.

Order Dashboard

Gives vendors a clear, real-time view of all their orders β€” from new to completed. It helps manage statuses, payments, and customer info quickly, making daily operations faster and more organized.

Products Dashboard

A centralized dashboard for vendors to manage product listings, track stock levels, and monitor sales performance β€” all with real-time insights and quick actions to keep inventory updated and optimized.

Returns Dashboard

A dedicated dashboard to manage product returns efficiently β€” track return status, analyze trends, process refunds, and reduce return rates with actionable insights.

Analytics Dashboard

A powerful analytics dashboard that gives vendors a clear view of sales trends, product performance, customer behavior, and revenue channels β€” helping drive smarter, data-backed decisions.

Messages Dashboard

A smart messaging hub that lets vendors manage customer and supplier conversations, share quotes, send catalogs, and respond faster β€” all in one organized view.

Customer Management Dashboard

A centralized dashboard to view, segment, and manage all customers β€” track activity, purchase value, and connect instantly for promotions or support.

Now we have a streamlined dashboard that users trust, improving daily task efficiency by 45% and reducing resolution time by 60%

KPI

Task Completion Time

Return Resolution

Interface Confusion

Before DashOps

Avg. 2.5 hours/day

2–3 days

High

After DashOps

↓ 45%

↓ 60%

8/10 users rated β€œvery clear”

Project Result

The final DashOps dashboard delivers a seamless, role-based experience that helps vendors, support teams, and managers manage store operations faster and smarter β€” all from a unified interface.