Finfix Case Study

Built a stress-free,
guided debt payoff journey.

🧠 Project Summary

FinFix is a mobile application based on the how to strategize, clear out multiple debts in a short time period. Well, it uses AI advanced financial coaching, makes custom repayment plans, and monitors real-time progress, so it puts an emotional spin on how to manage your debt. FinFix enables users to see their financial picture clearly and to lift the mental burden of owing money.

🧩 Role & Responsibilities

Timeline: 4-5 Months 
Role: Discovery, Research Synthesis, Design Sprint, Prototype Validation

I designed and validated a debt management journey from scratch — guiding users through personalized tasks to make repayment easier and less stressful

Problem Statement

Managing multiple debts feels overwhelming for users. They often don't know which debt to pay off first or how to stay on track, leading to confusion and anxiety.

🎯 Objectives

Provide personalized, actionable debt repayment strategies.
Reduce user anxiety by offering real-time updates and emotional support.
Increase user engagement through AI- powered financial advice and tailored notifications.
Simplify the debt management process, making it accessible to users with varying levels of financial literacy.

Key Insights from Interviews

"I never know if I’m doing it right."  "Debt feels like a mess that I avoid looking at."

🔍 Research Methodology

Stakeholder Interviews

Goal: Understand how product success is measured (retention, repayment rates).

Insight: The app’s success is defined by consistent user engagement and a reduction in missed payments.

User Interviews (Behavioral Segmentation)

We interviewed 10 users across three different financial mindsets:

Avoiders – 60% of Avoiders never checked their debt balances because it created significant emotional stress.

Optimizers – 40% of Optimizers felt motivated but overwhelmed by complex repayment methods, like the Avalanche method."

Survivors – Struggling to make ends meet, unsure how to start managing debt

📅 Timeline Mapping

Stage	Trigger	Emotion	Friction
Discover	Overdue notice	Panic	No clarity on what to prioritize
Try	Tries spreadsheet	Hope → Frustration	Too complex
Commit	Pays off 1 debt	Relief	No sense of progress

🎯 Competitive Gaps

We analyzed leading apps like Mint and Debt Payoff Planner to identify gaps

Feature	Mint	Debt Payoff Planner	Gap
Personalized Debt Plans	❌️	✅	Personalized approach missing in Mint
Real-Time Syncing	✅	❌	Real-time syncing missing in Debt Payoff Planner
Debt Strategy Comparison	❌️	✅	Comparison feature missing in Mint
Motivational Reminders	❌️	❌️	Generic, impersonal reminders in Mint & Debt Payoff Planner
Emotional Relief	❌	❌	Lacks emotional relief in Mint and Debt Payoff Planner

💡 Ideation

Personalized Debt Strategies

Users can choose between the snowball or avalanche methods and customize repayment plans based on their specific needs.

Progress Visualization

A visual tracker that helps users see the impact of each payment, reinforcing positive behavior and progress.

Motivational Nudges

Notifications that celebrate small victories and remind users of the emotional benefits of staying on track with their debt repayment.

During the ideation phase, we aimed to create a design that didn’t just handle debt numerically but also addressed the emotional aspects of managing debt. The focus was on simplifying the user experience while ensuring users feel empowered, in control, and supported. The ideation process produced the following key concepts:

🔑 Key Features

🤖 AI-powered financial coaching

🛃 Customized Repayment
Strategies

⏱ Real-time Progress Tracking

🎨 Color Strategy

We carefully selected colors that reflect the emotional journey of managing debt

🧩 Information Architecture

✏️ Wireframe

🛠️ UI Elements

🎬 Splash screen

The FinFix splash screen introduces users to a simpler way to manage debt. It highlights key features like personalized insights, step-by-step strategies, and custom debt plans. The clean design and intuitive layout set a welcoming tone, making users feel confident and in control from the start.

💸 Managing Debt with Confidence and Clarity

FinFix is more than just a debt tracker — it's a tool that empowers users to take charge of their financial future with confidence, clarity, and motivation. From easy-to-understand strategies to personalized coaching, FinFix is designed to make debt management feel achievable, not overwhelming.

🧩 Prototypes & Testing

Usability Test Results

"75% of users initially struggled with the Snowball Method interface. After simplifying the design, task completion time reduced by 35%, making the experience more intuitive."

Key Features Tested:

Debt Progress Timeline – Visualizing the progress of debt repayment kept users motivated.

Debt Strategy Wizard – Allowed users to easily select their preferred repayment method.

One-Tap Action Cards – Let users take quick, positive actions toward paying off their debt.

80% of users preferred the new design over other debt management tools they were using.

6 out of 10 testers said they would check the app weekly to stay on track with their debt repayment.

Users reported feeling relieved, confident, and clear-headed after using the app for just 10 minutes.