Even with awareness of online fraud, people often donât act. Security tools are so confusing that itâs unclear what to do. Thereâs no instant signal or clear visibility of the issue. As a result, users stay confused, inactive, and unsure if theyâre safe in real time.
We wanted to know what people are thinking about online security, so we started asking some questions!
We did interviews and surveys.
1) We talked to people, asking them,
âDo you know what phishing is? Have you been hacked?â
2) We also sent out a survey to 50+ people and asked things like,
âDo you feel safe shopping online?â
60% of people had experienced phishing attacks, but only 25% knew how to recognize them.
Most people are using security tools, but they donât understand them. They feel Confused.
People want security thatâs like âset it and forget it.â They donât want to keep fiddling with settings.
India faced 135,173 financial phishing attacks in early 2024, a 175% increase compared to the same period in 2023.
(business-standard.com)
Identity theft cases rose sharply from 1,528 in 2014 to a projected 3,462 in 2024âmore than double in a decade.
( ijsra.net )
Cyber fraud losses in India reached âš11,333 crore during the first nine months of 2024, exposing major gaps in digital safety.
( thewire.in/tech )
Users want immediate Alert, when it comes to digital threats.80% of users prefer solutions that provide instant alerts and actionable steps upon threat detection.
30% of users expressed the desire for more control over the frequency of alerts, sensitivity settings, and the ability to customize notifications.
65% non-technical users get confused by complex security tools. All they want is – whether personal information is safe or not, without going into too much detail.
Research has shown that businesses that handle multiple devices and users require a centralized security system. They find it tough to manage the entire system â there is no control and visibility.
Users are afraid of security tools even when they have less technical knowledge. 77% of users said that if they got direct support during security issues, they would feel more secure and confident.
Based on the insights gained from research, we created simple and useful features. We divided these into 4 groups: Effortless Protection, Customizable Control, Clear Feedback, and Multi-Device Management â so that security is easy and users get flexibility.
Shield means –Â strong protection.
‘G‘Â in the middle shows that is always at the core of security.
Checkmark on top – means constantly verifying security, keeping you safe and secure!
It’s simple â Guardify’s commitment is to protect users from online threats while minimizing security risks.
These screens are designed in such a way that the user does not face any problem in onboarding. First sign-up, then login, followed by 2FA setup and password recovery â everything happens step-by-step in a smooth flow.
The design of the app is absolutely user-friendly. Features like fraud protection, two-factor authentication, and threat selection are easily accessed.
This dashboard is designed in such a way that users get a clear and simple overview of their security status. Be it a scan, reporting an issue or tracking a complaint â everything is within immediate access.
Features like high-risk alert, fraud score and panic button have been provided so that in case of any problem, users can take immediate action. The layout is also very simple â buttons are easy to find, and auto-scan works silently in the background, without bothering the user.
20 users were made to sit in a moderated session and told, run Guardify, see how much you understand.
Success rate and how much time is it taking to solve the alert â everything was tracked.
